Oracle said it has added digital twins, workflow threads between enterprise systems between the Internet of things to corporate data and embedded artificial intelligence to its IoT Cloud applications.
The company has been stepping up its IoT efforts with an aim to easing deployments and delivering more business value. Like Salesforce and SAP, Oracle is arguing that melding corporate and customer data with the Internet of things and analytics drives business value.
To Oracle, the IoT Cloud will ultimately blend augmented and virtual reality for efforts like preventative maintenance and inventory tracking. A demo highlighted how IoT, Oracle systems and augmented and virtual reality can co-mingle. See: Augmented reality: Oracle builds a compelling case
Lionel Chocron, vice president of IoT Solutions at Oracle, walked through the augmented and virtual reality demos. He noted that early adopters are looking at AR and VR, but sees sectors like manufacturing are driving interest. "Our goal is to make IoT easy and focus on business outcomes," said Chocron.
Also: 16 questions CXOs should ask before starting an IoT project
Oracle's take is that the decision makers on IoT applications are business leaders. IT is involved, but for the most part business decision makers want integrated apps that can be implemented quickly.
The company outlined the following:
Here's a look at digital twin and AI overviews:
What Oracle is going for is an approach to IoT that revolves around applications and corporate data--two of the companies strongholds. The IoT platform space is very crowded and includes a bevy of players ranging from GE to AWS. Oracle IoT deployments include Vinci, Mitsubishi Electric, SoftBank and Noble.
Oracle's Digital Thread approach highlights how it is going to aim to meld applications, data and IoT.
In the long run, what's unclear is whether IoT deployments are simply faster if the data and backend systems--from the likes of SAP and Oracle--are natively tied to the sensors and Internet of things. In theory, an aggregation platform could pull in all the data from various systems to drive business value from IoT.
Bottom line: IoT is likely to have that all-too-familiar "the suite always wins" argument that enterprise software has had for years.
And AR and VR in the enterprise: