The buzzwords for the future are undoubtedly “machine learning” and “automation”. But talking about technology and actually using it to drive your business and reach new customers are two different things. In many cases it comes down to personalization and having the data to create strong customer experiences.
What actually is machine learning? Essentially, it’s the part of artificial intelligence that allows computer models to recognize patterns in existing data so that it can learn what to do or predict what will happen in the future.