Importance of Data Cleansing: 6 Reasons Why the Quality of Data Matters

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Data quality is the foundation of many critical business decisions, processes, and functions. For instance, customer experience, analytics, campaign management, reporting, etc., are only possible with good quality data. Keeping a check on the quality of data is, therefore, an important function for organizations regardless of their sizes. This article highlights 6 significant benefits of the data cleansing process. Take a look…

Deriving value from data has become an important part of organizations since it tells how and what drives business. But as this data comes from different sources, it may often have inconsistencies, duplicate records, invalid, and incomplete entries, etc. And, to make this raw unstructured data ready for analysis, companies need an efficient data clean-up process in place.

Especially after the deadly COVID-19 pandemic, when data has become one of the most precious business assets, keeping a check on its accuracy is vital. Clean and standardized data aids in sales and marketing, networking, and various other facets of an organization.

Consider the case in point that your official database has invalid email ids and missing phone numbers. Are they of any use? Quite obviously, no! Hence, this is where data cleansing & enrichment helps-when the data is cleaned regularly, all the inaccuracies and inconsistencies get rectified, leaving behind supreme quality information. The right quality data positively impacts business efficiency and your bottom line is going to thank you for a lifetime.

Quality of data matters the most and cleaning is an important part of it if you are looking forward to building a data-centric culture. However, clean-up is a time-consuming and resource-intensive process; businesses cannot afford to compromise here. Therefore, engaging in professional services is the best way out to make the most of your valuable business assets. Listed here are 8 ways data cleaning helps businesses:

Also mentioned earlier, effective decision-making needs quality data. As your organization generates massive amounts of data, errors are quite natural. But failing to prioritize data quality management might lead to poor decision-making, ultimately leading to business loss. On the tiff side, having clean & accurate data acts as a catalyst for better analytics and enhanced business intelligence.

Here you get another important reason to prioritize the data clean-up process- be assured that your marketing campaigns are optimized and targeting the right target audience. Customer habits don’t stick for too long and change frequently, making the markets highly volatile. As a result, all the previous data stored might not be irrelevant now. Staying relevant to the latest customer habits and cutting through the curve needs regularly updated databases.

There are numerous business actions, decisions, and processes that have to be fed with data. Functions such as data analytics, data processing, data entry, etc., need this data to help you successfully manage your data, uncover rich insights, and put it to the best use. If the data is not clean, accurate, or up-to-date, the outcomes might deviate and the efforts will simply go in vain.

Imagine you have all the cluttered information stored in your company’s database. What if you need some important information immediately, but all your data is cluttered, unorganized, or full of errors? Isn’t it going to be a daunting task! Spending time and effort is surely not an affordable option in such a case. But with data cleansing services, the work becomes easier as the information can be fetched in no time.

The data cleaning experts have many data-deduplication techniques rolled up their sleeves. They work day in and day out on such tasks. As a result, you can remove data that is of no use and reduce space consumption. Having obsolete or repetitive data which is no longer relevant only takes up your storage.

When employees have clean and updated company data, it can be put to the best use that fuels productivity and drives growth. They need not spend time looking for correct phone numbers, valid email addresses, or filling in the missing information. Besides, when the experts take care of your data quality, you get an edge. Therefore, management can easily raise the productivity of their resources and focus on other aspects of the business as well.

Going forward, businesses can unlock tremendous opportunities with cleansed and enriched data at their disposal. Data cleaning practices cannot be ignored and must be given utmost priority, especially when the demand for quality data is constantly rising. So, for businesses to unlock game-changing data insights and stay relevant in the dynamic market matrices, collaborating with top-notch data cleansing service providers is the best solution to enhance your bottom line. Now that you know where to begin, it is time to make the move!

Got questions? Damco is an IT services and solutions providing company with 25+ years of experience in the industry. They have successfully delivered numerous projects over the years and have carved a unique niche for themselves in the industry. Reach out to us today.