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Data Analytics and Data Integration Are at the Core of an Omnichannel Business | 7wData

Last updated: 12-06-2017

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Data Analytics and Data Integration Are at the Core of an Omnichannel Business | 7wData

Data Analytics and Data Integration Are at the Core of an Omnichannel Business
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A few weeks ago, we published the first part of our article on omnichannel, which came as a result out of an interview with Duncan Avis, Customer Enterprise Lead at Global KPMG Connected. We said that according to one of the latest KPMG studies, companies successful at omnichannel are also successful at eight core capabilities which imply connecting the front, middle and back offices (see the image below).


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