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The Data Daily

5 Ways Influencer Marketing Drives Performance Across the Customer Lifecycle

Last updated: 12-06-2017

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5 Ways Influencer Marketing Drives Performance Across the Customer Lifecycle

Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction.

Fast forward to today and we’ve certainly learned that social media is not a silo of communication, but more of a universal truth when it comes to where people spend their time to discover, consume and interact with content.

Influence brings that same universal truth in terms of something that affects us all.


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