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2017 was a massive year for Instagram. The photo and video sharing app reached 800 million usersand is on track to break 1 billion sometime in 2018. Key to Instagram’s growth has been its popular Stories feature, which launched in August 2016 and has already decreased top influencers' Snapchat usage by over 33%.
Instagram has recently been adding a host of new features and tools to keep its users active and engaged for the coming year and beyond.