There was no lack of interesting and game-changing news and developments in 2017. The one that stood out the most, at least as far as digital marketing is concerned, was this: 2017 was the first year digital marketing spending washigher than television marketing spending. Even though most marketers saw this milestone coming, it is still a major confirmation of the importance of digital marketing.
We can expect the uptrend to continue in 2018. Because of it, we can also expect that more existing businesses that haven’t dived too deep into digital marketing will do so.