It’s been shown time and time again that influencer marketing can be one of the most effective ways to grow your brand. When done well, influencer marketing can:
The way it works is you pay or otherwise incentivise someone who has a significant following on social media to review or show off your product. They’re usually a celebrity or someone who has built a name for themselves in your industry. Hiring influencers can be an extremely cost-effective alternative to paid ads, or a complement to a larger marketing campaign.