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The Data Daily

Articles about influencer marketing


Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld

Last updated: 06/07/2019

It’s no wonder thatAshley Zeckman, Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to debunk the prevalent myth...

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Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden

Last updated: 06/04/2019

Due to my lifelong contempt for math, I’ve been known to struggle with equations – especially complicated ones. Luckily, understanding the “Confluence Equation,” as broken down...

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27 Content Curation Tools for Digital Marketers - elink.io

Last updated: 06/03/2019

27 Content Curation Tools for Digital Marketers September 3, 2018 Hey there! Looking for some awesome  content curation tools ? We got them all right here for you! Read...

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The No-Longer-Secret Formula for Selecting the Right Influencers for Your Brand

Last updated: 06/02/2019

It’s no secret that successful influencer marketing campaigns must be built in collaboration with the “right” influencers. Yet, finding the right influencers is no easy task. In...

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3 Critical Characteristics of Strong B2B Influencer Relationships

Last updated: 05/31/2019

We’ve said it before and we’ll say it again: Effective B2B influencer marketing is rooted in building lasting relationships. The premise is simple: When brands invest time,...

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Why Marketers Should Consider Micro-Influencers for their B2B Strategies

Last updated: 05/30/2019

If your company is thinking big with influencer marketing, it might be best to think small when identifying candidates. As these strategic programs continue to gain traction in...

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Three Evergreen Best Practices For Influencer Marketing

Last updated: 05/30/2019

According to research (paywall) from 2015, 73% of marketers claimed to have allocated budget for influencer marketing. A more recent study shows that 86% of marketers use this...

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So People Want Brands to be More Transparent on Social Media. What Does That Mean? - Marketing Charts

Last updated: 05/29/2019

Transparency has in the past been pegged by consumers as one of the core values that brands should embody. New data from Sprout Social [download page] confirms the importance...

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11 Ways to Make a Living on Social Media Without Selling a Single Product

Last updated: 05/26/2019

Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling...

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“Organic Social is Dead. Try This Instead.” Part Three of Three • BL.INK

Last updated: 05/25/2019

Several weeks ago, we were fortunate to host BL.INK advisor and social media strategic Neal Schaffer as a special guest presenter in our educational webinar series.   Neal...

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