The Data Daily
Articles about influencer marketing
How To Use Influencer-Style Video Marketing When You Can't Afford It
Last updated: 06/24/2019
Consumer companies often struggle with keeping up with the latest marketing trends. It is all the more challenging for startups with smaller budgets. Many of these startups are...
Enterprise B2B Influencer Marketing Interview: Luciana Moran, D&B
Last updated: 06/24/2019
The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for their insights and...
Brand-safety concerns are making influencer marketing more expensive - Digiday
Last updated: 06/23/2019
Brand-safety concerns are making influencer marketing more expensive by Ilyse Liffreing Brand-safety concerns are driving brands to ask more of their influencer marketing...
Employers Are Looking for ‘Influencers’ Within Their Own Ranks
Last updated: 06/23/2019
Consumer-products companies, which have been huge advertisers online, are becoming more careful about their spending in response. Unilever has said it will no longer work with...
Key B2B Takeaways From the 2019 Internet Trends Report
Last updated: 06/22/2019
Mary Meeker, founder of venture capital firm Bond Capital and former Kleiner Perkins general partner, recently released her highly-anticipated 2019 Internet trends report, a...
6 Top Marketing Challenges Solved by Influencer Content
Last updated: 06/21/2019
Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within...
Who Exactly Are Your Influencers Influencing? | Traackr
Last updated: 06/20/2019
With influencer marketing spend expected to reach $5-10 billion by 2022, it’s more important than ever for marketers to deliver data-driven and measurable influencer strategies....
Social Media Marketing Benchmarks: What Works & Where to Focus
Last updated: 06/19/2019
Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are...
Enterprise B2B Influencer Marketing Interview: Dr Konstanze Alex, Dell
Last updated: 06/18/2019
Within the world of B2B influencer marketing, there are a handful of brand experts who have been charting a course within large enterprise organizations for the rest of us to...
How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views
Last updated: 06/15/2019
If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into...