The Data Daily
Articles about influencer marketing
Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld
Last updated: 06/07/2019
It’s no wonder thatAshley Zeckman, Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to debunk the prevalent myth...
Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden
Last updated: 06/04/2019
Due to my lifelong contempt for math, I’ve been known to struggle with equations – especially complicated ones. Luckily, understanding the “Confluence Equation,” as broken down...
27 Content Curation Tools for Digital Marketers - elink.io
Last updated: 06/03/2019
27 Content Curation Tools for Digital Marketers September 3, 2018 Hey there! Looking for some awesome content curation tools ? We got them all right here for you! Read...
The No-Longer-Secret Formula for Selecting the Right Influencers for Your Brand
Last updated: 06/02/2019
It’s no secret that successful influencer marketing campaigns must be built in collaboration with the “right” influencers. Yet, finding the right influencers is no easy task. In...
3 Critical Characteristics of Strong B2B Influencer Relationships
Last updated: 05/31/2019
We’ve said it before and we’ll say it again: Effective B2B influencer marketing is rooted in building lasting relationships. The premise is simple: When brands invest time,...
Why Marketers Should Consider Micro-Influencers for their B2B Strategies
Last updated: 05/30/2019
If your company is thinking big with influencer marketing, it might be best to think small when identifying candidates. As these strategic programs continue to gain traction in...
Three Evergreen Best Practices For Influencer Marketing
Last updated: 05/30/2019
According to research (paywall) from 2015, 73% of marketers claimed to have allocated budget for influencer marketing. A more recent study shows that 86% of marketers use this...
So People Want Brands to be More Transparent on Social Media. What Does That Mean? - Marketing Charts
Last updated: 05/29/2019
Transparency has in the past been pegged by consumers as one of the core values that brands should embody. New data from Sprout Social [download page] confirms the importance...
11 Ways to Make a Living on Social Media Without Selling a Single Product
Last updated: 05/26/2019
Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling...
“Organic Social is Dead. Try This Instead.” Part Three of Three • BL.INK
Last updated: 05/25/2019
Several weeks ago, we were fortunate to host BL.INK advisor and social media strategic Neal Schaffer as a special guest presenter in our educational webinar series. Neal...