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The Data Daily

Articles about influencer marketing


Employers Are Looking for ‘Influencers’ Within Their Own Ranks

Last updated: 06/23/2019

Consumer-products companies, which have been huge advertisers online, are becoming more careful about their spending in response. Unilever has said it will no longer work with...

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Key B2B Takeaways From the 2019 Internet Trends Report

Last updated: 06/22/2019

Mary Meeker, founder of venture capital firm Bond Capital and former Kleiner Perkins general partner, recently released her highly-anticipated 2019 Internet trends report, a...

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6 Top Marketing Challenges Solved by Influencer Content

Last updated: 06/21/2019

Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within...

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Who Exactly Are Your Influencers Influencing? | Traackr

Last updated: 06/20/2019

With influencer marketing spend expected to reach $5-10 billion by 2022, it’s more important than ever for marketers to deliver data-driven and measurable influencer strategies....

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Social Media Marketing Benchmarks: What Works & Where to Focus

Last updated: 06/19/2019

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are...

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Enterprise B2B Influencer Marketing Interview: Dr Konstanze Alex, Dell

Last updated: 06/18/2019

Within the world of B2B influencer marketing, there are a handful of brand experts who have been charting a course within large enterprise organizations for the rest of us to...

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How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

Last updated: 06/15/2019

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into...

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How to Get Started with B2B Influencer Marketing

Last updated: 06/14/2019

How do you develop a B2B influencer marketing program, and what are some of the latest influencer marketing trends for 2019 and beyond? TopRank Marketing chief executive Lee...

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5 tips for crafting influencer-quality Instagram photos (Promotional Feature by Honor Play)

Last updated: 06/14/2019

5 tips for crafting influencer-quality Instagram photos By Mashable Brand X 2018-09-18 12:42:14 UTC With the proliferation of smartphones, everyone becomes a photographer. The...

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How to Use Instagram Stories to Build Your Audience

Last updated: 06/13/2019

Instagram is one of the fastest growing social media networks. The photo-sharing app launched their Stories feature in August of 2016. The result has been nothing short of...

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