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The Data Daily

Articles about influencer marketing


Why Marketers Should Consider Micro-Influencers for their B2B Strategies

Last updated: 05/30/2019

If your company is thinking big with influencer marketing, it might be best to think small when identifying candidates. As these strategic programs continue to gain traction in...

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Three Evergreen Best Practices For Influencer Marketing

Last updated: 05/30/2019

According to research (paywall) from 2015, 73% of marketers claimed to have allocated budget for influencer marketing. A more recent study shows that 86% of marketers use this...

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So People Want Brands to be More Transparent on Social Media. What Does That Mean? - Marketing Charts

Last updated: 05/29/2019

Transparency has in the past been pegged by consumers as one of the core values that brands should embody. New data from Sprout Social [download page] confirms the importance...

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11 Ways to Make a Living on Social Media Without Selling a Single Product

Last updated: 05/26/2019

Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling...

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“Organic Social is Dead. Try This Instead.” Part Three of Three • BL.INK

Last updated: 05/25/2019

Several weeks ago, we were fortunate to host BL.INK advisor and social media strategic Neal Schaffer as a special guest presenter in our educational webinar series.   Neal...

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Influencer Content Marketing: The Art of Relationships and the Science of Software

Last updated: 05/24/2019

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as...

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From Micro to Nano: Why Influencer Marketing is Downsizing

Last updated: 05/23/2019

In a recent article, the New York Times drew attention to the rise of a new generation of influencers taking relatability to the next level – ‘Nano influencers’. To increase...

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Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Last updated: 05/17/2019

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to...

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The Top Event Marketing Trends for 2019 | Marketing Insider Group

Last updated: 05/17/2019

Michael Brenner on May 14, 2019 in Event Marketing In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over...

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Digital Marketing News: Reddit's Redesign, Yelp's Growth, Facebook Pages Admin Changes, & B2B Engagement Stats

Last updated: 05/17/2019

How B2B Audiences Engage With Business Content Online A new Clutch survey explores how B2B audiences encounter business content online, and their preferences for consuming it,...

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