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The Data Daily

Articles about influencer marketing


3 Reasons to Exercise Caution When It Comes to Influencer Marketing

Last updated: 11/23/2019

3 Reasons to Exercise Caution When It Comes to Influencer Marketing October 23, 2019 By Cliff Campeau Enis Aksoy/Getty Images Given what we know, it is natural to wonder what...

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5 Tips to Master Email Pitches and Grow Your Business Relationships

Last updated: 11/23/2019

Can you remember why you responded to the last email in your inbox? It might’ve been because of its subject line, the person who emailed it to you, or the first sentence. It may...

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How to Find Influencers: A Small Business Guide

Last updated: 11/22/2019

Influencer marketing may once have been the punchline of a joke about lazy millennials on Instagram, but it’s become one of the most powerful ways for small businesses to reach...

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Facebook Brings Machine Learning Into the Dynamic Ads Creation Process

Last updated: 11/21/2019

Facebook is adding a touch of machine learning to help brands more accurately personalize dynamic ads. The social network’s new dynamic formats and ad creative solution...

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Instagram Removing Likes Could Boost Social Commerce and Retail Measurement

Last updated: 11/20/2019

Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as a way to drive—and measure—direct sales....

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Why Micro-Influencers Are Your Secret to Building an Authentic Brand.

Last updated: 11/20/2019

Request Demo Why Micro-Influencers Are Your Secret to Building an Authentic Brand. In 2019, brands need to go small to go big. In this article, we'll answer why...

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10 Common Influencer Marketing Mistakes and How to Fix Them

Last updated: 11/09/2019

It’s no secret that influencer marketing is a hot industry. It’s forecasted that influencer marketing will be a $10 billion industry by the year 2020. This means that many...

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Influencer Marketing Problems: How to Deal with The Top 3 Challenges

Last updated: 11/03/2019

By Leave a Comment What are the issues plaguing influencer marketing this year? How can brands and marketers deal with such challenges? In this article, you’ll discover the top...

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The Commoditisation of Influencer Marketing

Last updated: 10/19/2019

This week our Ask the Expert feature is an interview with Rhian Mason, Content Strategy Director at IPG Mediabrands. Rhian dives deep into the consequences created by the...

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What to Look for in an Influencer Marketplace – wowIfluence

Last updated: 10/17/2019

Are you trying to figure out which influencer marketplace is the best for you? Don’t worry, we get it – it’s far from an easy choice. In fact, with dozens of different...

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