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The Data Daily

Articles about influencer marketing


Five Tips For Using Influencer Marketing To Reach Gen Z

Last updated: 06/25/2019

Members of Generation Z, born after 1996, are anything but a carbon copy of their millennial older siblings. According to a study by the Center for Generational Kinetics, Gen Z...

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How To Use Influencer-Style Video Marketing When You Can't Afford It

Last updated: 06/24/2019

Consumer companies often struggle with keeping up with the latest marketing trends. It is all the more challenging for startups with smaller budgets. Many of these startups are...

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Enterprise B2B Influencer Marketing Interview: Luciana Moran, D&B

Last updated: 06/24/2019

The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for their insights and...

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Brand-safety concerns are making influencer marketing more expensive - Digiday

Last updated: 06/23/2019

Brand-safety concerns are making influencer marketing more expensive by Ilyse Liffreing Brand-safety concerns are driving brands to ask more of their influencer marketing...

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Employers Are Looking for ‘Influencers’ Within Their Own Ranks

Last updated: 06/23/2019

Consumer-products companies, which have been huge advertisers online, are becoming more careful about their spending in response. Unilever has said it will no longer work with...

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Key B2B Takeaways From the 2019 Internet Trends Report

Last updated: 06/22/2019

Mary Meeker, founder of venture capital firm Bond Capital and former Kleiner Perkins general partner, recently released her highly-anticipated 2019 Internet trends report, a...

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6 Top Marketing Challenges Solved by Influencer Content

Last updated: 06/21/2019

Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within...

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Who Exactly Are Your Influencers Influencing? | Traackr

Last updated: 06/20/2019

With influencer marketing spend expected to reach $5-10 billion by 2022, it’s more important than ever for marketers to deliver data-driven and measurable influencer strategies....

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Social Media Marketing Benchmarks: What Works & Where to Focus

Last updated: 06/19/2019

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are...

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Enterprise B2B Influencer Marketing Interview: Dr Konstanze Alex, Dell

Last updated: 06/18/2019

Within the world of B2B influencer marketing, there are a handful of brand experts who have been charting a course within large enterprise organizations for the rest of us to...

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