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The Data Daily

Articles about influencer marketing


What’s Your Marketing Strategy?

Last updated: 09/07/2019

Posted on by and currently has No Comments on What’s Your Marketing Strategy? Without a defined marketing strategy, a company runs the risk of chasing marketing tactics that...

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Influencer Marketing: The Top 2019 Influencer Marketing Trends

Last updated: 09/06/2019

What’s up in the world of influencer marketing? As you’ll see, this year’s trends focus on brands getting smart and strategic. With experience comes knowledge. Brands are...

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5 B2B Brands Delivering Great Customer Experiences

Last updated: 09/01/2019

Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond the tired tradition of...

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6 ways micro-influencers can help you develop a successful marketing strategy - Neatly

Last updated: 08/30/2019

If you are conducting business in the current market, then you are aware of the term influencer marketing. This is one of the best marketing efforts being used by many popular...

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Why Account-Based Marketing and Influencers Are the Perfect Match

Last updated: 08/30/2019

I’ve never been very good at saving money — unless I’m saving for something specific. Give me a defined target, and the intrinsic motivation that comes along with it, and I’ll...

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You Need to Start Advertising on Social Media. Here's How to Do It the Right Way

Last updated: 08/29/2019

From 2014 to 2016 alone, global social media advertising spend doubled from ​$16 billion to $31 billion. There's a good reason for this: it's under-priced, and more importantly,...

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5-Step Process for Growing Your Instagram Audience

Last updated: 08/18/2019

You may have read an article I wrote years back, “How to NOT Get Someone’s Attention in Social Media.” I bring this up, because recently I’ve been receiving requests,...

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Want Better Engagement from Influencer Marketing? It's Time to Go Micro

Last updated: 08/14/2019

Brands may still have a few kinks to work out when it comes to measuring accurate ROI from influencer campaigns, but one thing’s for sure: Influencers have become a cornerstone...

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How influencer marketing can still make a difference today

Last updated: 08/11/2019

Sonika Sharma, PR Manager at Agent42, shares her insights about how influencer marketing can be restored to its former glory, if only brands would understand the importance of...

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How To Drive User-Generated Content Through Influencer Marketing

Last updated: 08/03/2019

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC as "any form of content, such as images,...

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