Content marketing can be a delicate balance. You’re pulled in many directions, often taking orders from many masters, so it’s easy to fall into the trap of “checklist” content marketing.
And on it goes. A lot of people think that creating content is “doing” content marketing well. But great content isn’t about being a slave to your editorial calendar; it’s about telling engaging stories that introduce your brand to people.
But the way you tell those stories has a huge effect on how they’re perceived.