Logo

The Data Daily

Want Better Creative Content? Build a Better Brand Style Guide

Last updated: 10-12-2017

Read original article here

Want Better Creative Content? Build a Better Brand Style Guide

Content marketing can be a delicate balance. You’re pulled in many directions, often taking orders from many masters, so it’s easy to fall into the trap of “checklist” content marketing.

And on it goes. A lot of people think that creating content is “doing” content marketing well. But great content isn’t about being a slave to your editorial calendar; it’s about telling engaging stories that introduce your brand to people. 

But the way you tell those stories has a huge effect on how they’re perceived.


Read the rest of this article here