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Data Marketing: How Can it Help you Create Better Content?

Data Marketing: How Can it Help you Create Better Content?

Why would you produce Digital Marketing content without knowing why or for whom?  Only those who want to waste time and money would do that!  In times of big data, companies...

What Would a Theory of Data Visualization Look Like?

What Would a Theory of Data Visualization Look Like?

Lately, I have been thinking quite a lot about the way we do research in visualization. Most of us seem to operate under a pretty fixed model: build different versions of a...

Use consumer behavior data to personalize your brand experience

Use consumer behavior data to personalize your brand experience

You know consumer brands spend millions every year to attract, engage and retain their perfect customer, right? In this process, they create highly targeted interactive ad...

How CIOs Should Respond to Inflation

How CIOs Should Respond to Inflation

As consumers and businesses worldwide continue to feel the impact of inflation, it is emerging as a top concern among senior executive leaders. CIOs must understand the likely...

Everything Is a Funnel, But SQL Doesn’t Get It

Everything Is a Funnel, But SQL Doesn’t Get It

SQL is the cornerstone of today’s analytics. It is the preferred way to ask data questions and analytics tools seem to thrive or die by their ability to support it. SQL is even...

Is Synthetic Data the Future of AI?

Is Synthetic Data the Future of AI?

Synthetic data is often treated as a lower-quality substitute and used when real data is inconvenient to get, expensive or constrained by regulation. However, this reaction...

The Power of Real-Time Data Analytics | Teradata

The Power of Real-Time Data Analytics | Teradata

The heavily digitized and data-driven world we live in has created the expectation of immediacy in so many areas.  Real-time data analytics is what makes all of that possible,...

There Is No Bad Data | Alteryx

There Is No Bad Data | Alteryx

Most people think of data analytics as focusing strictly on the facts and bereft of nuance and subtlety. Once you’ve shared the data, there’s no room for dialogue or debate....

How Quantum Computing Will Change the World

How Quantum Computing Will Change the World

Many companies are keeping a close eye on quantum computing because it is quickly becoming a reality. Access to quantum computing will significantly improve their business...

The Wow-Effect: When Data Inspires

The Wow-Effect: When Data Inspires

At Brüggen, we try to teach the trainees as much data literacy skills as possible during their six months in the Supply Chain Management department. Often, trainees are...

Effective client communication: 9 keys to make it right

Effective client communication: 9 keys to make it right

Do you have an effective client communication? As successful as your company may be in acquiring and converting leads, this does not always translate into the ability to build...

The Role of Data in the Evolving Dynamics of the Retail Industry - CXO Outlook

The Role of Data in the Evolving Dynamics of the Retail Industry - CXO Outlook

Gib Bassett joined Alteryx to lead marketing for supply chain, retail, CPG, and manufacturing industry solutions. He is passionate about helping business and technology leaders...