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The Need for Better Packaging Might Just Save the Planet

The Need for Better Packaging Might Just Save the Planet

When he founded TerraCycle in 2001, Tom Szaky was in the business of keeping tough-to-recycle products out of landfills. In 2019, he expanded that mandate with a service called...

How Brands Are Leveraging Social Media Influencers to Tell Their Stories

How Brands Are Leveraging Social Media Influencers to Tell Their Stories

The rise of social media influencers has brought a new dawn for brands and companies alike. These micro and macro influencers have become the dominant brand endorsers and have...

13 Top B2B Social Media Marketing Trends & Predictions for 2020

13 Top B2B Social Media Marketing Trends & Predictions for 2020

There’s no denying that 2019 was a game-changer for social media platforms. Google+ bit the dust in April of this year, Tik Tok became an overnight sensation, Facebook was...

What digital channels are marketers looking to in 2020?

What digital channels are marketers looking to in 2020?

As we close out 2019, we look at where marketers are looking to place marketing budget in the social marketing and digital channels sphere According to recent research by WARC,...

Top eight SEO trends for 2020 - Search Engine Watch

Top eight SEO trends for 2020 - Search Engine Watch

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements...

Back to the Future? 90 Content Marketing Predictions for 2020

Back to the Future? 90 Content Marketing Predictions for 2020

Trends and Research / Content strategy for marketers Back to the Future? 90 Content Marketing Predictions for 2020 During his rousing keynote presentation at Content Marketing...

How to Easily Create an Influencer Marketing Campaign: A 7-Step Guide

How to Easily Create an Influencer Marketing Campaign: A 7-Step Guide

The influencer marketing campaign scramble.  Where every brand, entrepreneur and page admin are DM’ing influencers around like headless chickens – late for the party. Chaos on...

17 Expert Content Marketing Trends You Need to Skyrocket Your Business

17 Expert Content Marketing Trends You Need to Skyrocket Your Business

17 Expert Content Marketing Trends You Need to Skyrocket Your Business Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS |...

5 Smart B2C Tactics To Boost Your B2B Brand

5 Smart B2C Tactics To Boost Your B2B Brand

B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer...

The Rise of Influencer Marketing in B2B Technology I Traackr

The Rise of Influencer Marketing in B2B Technology I Traackr

Pegasus is an award-winning health communications agency serving global organizations including Sanofi, Kellogg’s and Bayer. The agency supports healthcare clients by developing...

3 Reasons to Exercise Caution When It Comes to Influencer Marketing

3 Reasons to Exercise Caution When It Comes to Influencer Marketing

3 Reasons to Exercise Caution When It Comes to Influencer Marketing October 23, 2019 By Cliff Campeau Enis Aksoy/Getty Images Given what we know, it is natural to wonder what...

5 Tips to Master Email Pitches and Grow Your Business Relationships

5 Tips to Master Email Pitches and Grow Your Business Relationships

Can you remember why you responded to the last email in your inbox? It might’ve been because of its subject line, the person who emailed it to you, or the first sentence. It may...