Pegasus is an award-winning health communications agency serving global organizations including Sanofi, Kellogg’s and Bayer. The agency supports healthcare clients by developing...
11/23/2019
3 Reasons to Exercise Caution When It Comes to Influencer Marketing October 23, 2019 By Cliff Campeau Enis Aksoy/Getty Images Given what we know, it is natural to wonder what...
11/23/2019
Can you remember why you responded to the last email in your inbox? It might’ve been because of its subject line, the person who emailed it to you, or the first sentence. It may...
11/23/2019
Influencer marketing may once have been the punchline of a joke about lazy millennials on Instagram, but it’s become one of the most powerful ways for small businesses to reach...
11/22/2019
Request Demo Why Micro-Influencers Are Your Secret to Building an Authentic Brand. In 2019, brands need to go small to go big. In this article, we'll answer why...
11/20/2019
It’s no secret that influencer marketing is a hot industry. It’s forecasted that influencer marketing will be a $10 billion industry by the year 2020. This means that many...
11/09/2019
By Leave a Comment What are the issues plaguing influencer marketing this year? How can brands and marketers deal with such challenges? In this article, you’ll discover the top...
11/03/2019
This week our Ask the Expert feature is an interview with Rhian Mason, Content Strategy Director at IPG Mediabrands. Rhian dives deep into the consequences created by the...
10/19/2019
Are you trying to figure out which influencer marketplace is the best for you? Don’t worry, we get it – it’s far from an easy choice. In fact, with dozens of different...
10/17/2019
For many e-commerce business owners today, promo codes are a necessary evil. You have to create discounts and post them on coupon sites in order to keep up with the competition,...
10/16/2019
To identify the ambassadors and influencers that will fit the best to a campaign in social media, marketing professionals and business leaders should not rely solely on their...
09/27/2019
About a year ago, I announced that I would be writing my next book on influencer marketing The Business of Influence. But rather than creating a blog post about this new book, I...
09/26/2019