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The Rise of Influencer Marketing in B2B Technology I Traackr

The Rise of Influencer Marketing in B2B Technology I Traackr

Pegasus is an award-winning health communications agency serving global organizations including Sanofi, Kellogg’s and Bayer. The agency supports healthcare clients by developing...

3 Reasons to Exercise Caution When It Comes to Influencer Marketing

3 Reasons to Exercise Caution When It Comes to Influencer Marketing

3 Reasons to Exercise Caution When It Comes to Influencer Marketing October 23, 2019 By Cliff Campeau Enis Aksoy/Getty Images Given what we know, it is natural to wonder what...

5 Tips to Master Email Pitches and Grow Your Business Relationships

5 Tips to Master Email Pitches and Grow Your Business Relationships

Can you remember why you responded to the last email in your inbox? It might’ve been because of its subject line, the person who emailed it to you, or the first sentence. It may...

How to Find Influencers: A Small Business Guide

How to Find Influencers: A Small Business Guide

Influencer marketing may once have been the punchline of a joke about lazy millennials on Instagram, but it’s become one of the most powerful ways for small businesses to reach...

Why Micro-Influencers Are Your Secret to Building an Authentic Brand.

Why Micro-Influencers Are Your Secret to Building an Authentic Brand.

Request Demo Why Micro-Influencers Are Your Secret to Building an Authentic Brand. In 2019, brands need to go small to go big. In this article, we'll answer why...

10 Common Influencer Marketing Mistakes and How to Fix Them

10 Common Influencer Marketing Mistakes and How to Fix Them

It’s no secret that influencer marketing is a hot industry. It’s forecasted that influencer marketing will be a $10 billion industry by the year 2020. This means that many...

Influencer Marketing Problems: How to Deal with The Top 3 Challenges

Influencer Marketing Problems: How to Deal with The Top 3 Challenges

By Leave a Comment What are the issues plaguing influencer marketing this year? How can brands and marketers deal with such challenges? In this article, you’ll discover the top...

The Commoditisation of Influencer Marketing

The Commoditisation of Influencer Marketing

This week our Ask the Expert feature is an interview with Rhian Mason, Content Strategy Director at IPG Mediabrands. Rhian dives deep into the consequences created by the...

What to Look for in an Influencer Marketplace – wowIfluence

What to Look for in an Influencer Marketplace – wowIfluence

Are you trying to figure out which influencer marketplace is the best for you? Don’t worry, we get it – it’s far from an easy choice. In fact, with dozens of different...

Steps to Promote Your Ecommerce Promo Codes on Social Media

Steps to Promote Your Ecommerce Promo Codes on Social Media

For many e-commerce business owners today, promo codes are a necessary evil. You have to create discounts and post them on coupon sites in order to keep up with the competition,...

The 5 ¨C's¨ That Rules The Social Media Influencers (or Ambassadors)

The 5 ¨C's¨ That Rules The Social Media Influencers (or Ambassadors)

To identify the ambassadors and influencers that will fit the best to a campaign in social media, marketing professionals and business leaders should not rely solely on their...

Your Definition of Influencer Marketing is WAY Too Narrow

Your Definition of Influencer Marketing is WAY Too Narrow

About a year ago, I announced that I would be writing my next book on influencer marketing The Business of Influence. But rather than creating a blog post about this new book, I...