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You Need to Start Advertising on Social Media. Here's How to Do It the Right Way

You Need to Start Advertising on Social Media. Here's How to Do It the Right Way

From 2014 to 2016 alone, global social media advertising spend doubled from ​$16 billion to $31 billion. There's a good reason for this: it's under-priced, and more importantly,...

5-Step Process for Growing Your Instagram Audience

5-Step Process for Growing Your Instagram Audience

You may have read an article I wrote years back, “How to NOT Get Someone’s Attention in Social Media.” I bring this up, because recently I’ve been receiving requests,...

Want Better Engagement from Influencer Marketing? It's Time to Go Micro

Want Better Engagement from Influencer Marketing? It's Time to Go Micro

Brands may still have a few kinks to work out when it comes to measuring accurate ROI from influencer campaigns, but one thing’s for sure: Influencers have become a cornerstone...

How influencer marketing can still make a difference today

How influencer marketing can still make a difference today

Sonika Sharma, PR Manager at Agent42, shares her insights about how influencer marketing can be restored to its former glory, if only brands would understand the importance of...

How To Drive User-Generated Content Through Influencer Marketing

How To Drive User-Generated Content Through Influencer Marketing

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC as "any form of content, such as images,...

Tips To Utilize Social Media Influencer Marketing

Tips To Utilize Social Media Influencer Marketing

HR Tips To Utilize Social Media Influencer Marketing If you have experience launching a mobile app or a startup business, it is important to promote your app to ensure maximum...

5 Easy Steps to Build a Successful Influencer Marketing Campaign - MyVenturePad.com

5 Easy Steps to Build a Successful Influencer Marketing Campaign - MyVenturePad.com

According to Mediakix.com, Instagram Influencer marketing as an industry is going to grow to 2.3 billion size by 2020. Celebrity endorsements have always been an integral part...

How to Succeed in Influencer Marketing without Being Annoying

How to Succeed in Influencer Marketing without Being Annoying

The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself...

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy...

What's Next for Influencer Marketing?

What's Next for Influencer Marketing?

Marketers and audiences alike have been captivated by influencers on social media. Who doesn't want recommendations from trustworthy sources? And what brand doesn't want to be...

3 Reasons Your Influencer Marketing is Not Performing Well

3 Reasons Your Influencer Marketing is Not Performing Well

The global influencer marketing value for Instagram has gone up from US$1.07 billion in 2017 to $1.6 billion in 2018. It is expected to increase further to $2.38 in...

Five Ways To Create Effective Conversion-Driven Influencer Campaigns

Five Ways To Create Effective Conversion-Driven Influencer Campaigns

Many brands and marketers still find it hard to measure the effect of influencer marketing throughout the full customer journey. But by building a strong conversion campaign in...