From 2014 to 2016 alone, global social media advertising spend doubled from $16 billion to $31 billion. There's a good reason for this: it's under-priced, and more importantly,...
08/29/2019
You may have read an article I wrote years back, “How to NOT Get Someone’s Attention in Social Media.” I bring this up, because recently I’ve been receiving requests,...
08/18/2019
Brands may still have a few kinks to work out when it comes to measuring accurate ROI from influencer campaigns, but one thing’s for sure: Influencers have become a cornerstone...
08/14/2019
Sonika Sharma, PR Manager at Agent42, shares her insights about how influencer marketing can be restored to its former glory, if only brands would understand the importance of...
08/11/2019
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC as "any form of content, such as images,...
08/03/2019
HR Tips To Utilize Social Media Influencer Marketing If you have experience launching a mobile app or a startup business, it is important to promote your app to ensure maximum...
08/02/2019
According to Mediakix.com, Instagram Influencer marketing as an industry is going to grow to 2.3 billion size by 2020. Celebrity endorsements have always been an integral part...
08/01/2019
The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself...
07/27/2019
Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy...
07/26/2019
Marketers and audiences alike have been captivated by influencers on social media. Who doesn't want recommendations from trustworthy sources? And what brand doesn't want to be...
07/25/2019
The global influencer marketing value for Instagram has gone up from US$1.07 billion in 2017 to $1.6 billion in 2018. It is expected to increase further to $2.38 in...
07/20/2019
Many brands and marketers still find it hard to measure the effect of influencer marketing throughout the full customer journey. But by building a strong conversion campaign in...
07/18/2019