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Brand-safety concerns are making influencer marketing more expensive - Digiday

Brand-safety concerns are making influencer marketing more expensive - Digiday

Brand-safety concerns are making influencer marketing more expensive by Ilyse Liffreing Brand-safety concerns are driving brands to ask more of their influencer marketing...

Employers Are Looking for ‘Influencers’ Within Their Own Ranks

Employers Are Looking for ‘Influencers’ Within Their Own Ranks

Consumer-products companies, which have been huge advertisers online, are becoming more careful about their spending in response. Unilever has said it will no longer work with...

Key B2B Takeaways From the 2019 Internet Trends Report

Key B2B Takeaways From the 2019 Internet Trends Report

Mary Meeker, founder of venture capital firm Bond Capital and former Kleiner Perkins general partner, recently released her highly-anticipated 2019 Internet trends report, a...

6 Top Marketing Challenges Solved by Influencer Content

6 Top Marketing Challenges Solved by Influencer Content

Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within...

Social Media Marketing Benchmarks: What Works & Where to Focus

Social Media Marketing Benchmarks: What Works & Where to Focus

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are...

Enterprise B2B Influencer Marketing Interview: Dr Konstanze Alex, Dell

Enterprise B2B Influencer Marketing Interview: Dr Konstanze Alex, Dell

Within the world of B2B influencer marketing, there are a handful of brand experts who have been charting a course within large enterprise organizations for the rest of us to...

How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into...

How to Get Started with B2B Influencer Marketing

How to Get Started with B2B Influencer Marketing

How do you develop a B2B influencer marketing program, and what are some of the latest influencer marketing trends for 2019 and beyond? TopRank Marketing chief executive Lee...

5 tips for crafting influencer-quality Instagram photos (Promotional Feature by Honor Play)

5 tips for crafting influencer-quality Instagram photos (Promotional Feature by Honor Play)

5 tips for crafting influencer-quality Instagram photos By Mashable Brand X 2018-09-18 12:42:14 UTC With the proliferation of smartphones, everyone becomes a photographer. The...

How to Use Instagram Stories to Build Your Audience

How to Use Instagram Stories to Build Your Audience

Instagram is one of the fastest growing social media networks. The photo-sharing app launched their Stories feature in August of 2016. The result has been nothing short of...

How to Use Content Curation for Your Blog and Social Media Marketing

How to Use Content Curation for Your Blog and Social Media Marketing

How to Use Content Curation for Your Blog and Social Media Marketing If you're new here, you may want to subscribe to our RSS feed . Thanks for visiting! Content curation is one...

4 Reasons You Should Act on Influencer Marketing

4 Reasons You Should Act on Influencer Marketing

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s...