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7 Effective Tactics to Promote Your Video Content

7 Effective Tactics to Promote Your Video Content

More and more businesses are using video content to create awareness, drive traffic, generate leads, and boost sales. Research shows that more thanof all businesses now include...

How To Become An Instagram Influencer In 2021

How To Become An Instagram Influencer In 2021

When you look at the Instagram ‘rich list’, you see celebrities like Dwayne ‘The Rock’ Johnson and Kylie Jenner charging nearly a million dollars for every post they write about...

Relationships and Empathy in Influencer Marketing

Relationships and Empathy in Influencer Marketing

The nature of the job for public relations professional and influencer is to inform, drive and capitalize upon trends and insights, but the emergence of the coronavirus...

B2B Influencer Content Marketing - 5 Things Marketers Need to Know

B2B Influencer Content Marketing - 5 Things Marketers Need to Know

B2B Marketing , Content Marketing , Influencer Marketing Given the rapid increase in influencer engagement amongst B2B brands over the past year, the opportunity and impact from...

Influencer Marketing Trends for Ecommerce in 2021

Influencer Marketing Trends for Ecommerce in 2021

Influencer marketing has become one of the fastest-growing customer-acquisition methods in ecommerce selling. The global influencer marketing industry is expected to reach$24.1...

Grow Your Business with Iron Roots Growth Marketing Strategies

Grow Your Business with Iron Roots Growth Marketing Strategies

Email this Article There are so many different elements that go into creating a successful growth marketing strategy. Iron Roots understands this better than most. The company...

Council Post: Nine Effective Ways Marketers Can Avoid Social Media Gaffes

Council Post: Nine Effective Ways Marketers Can Avoid Social Media Gaffes

Social media offers marketers a unique way to interact with customers. With a bit of wit and personality, brands can establish a deep relationship with their buyers online and...

4 Types of Earned Media & Who Is Doing It Right

4 Types of Earned Media & Who Is Doing It Right

Did you know that 61% of people now use an Adblocker tool when surfing the web? People are sick and tired of being bombarded with advertising that’s in their face and not...

Meet the influencers who actually stayed home during the pandemic

Meet the influencers who actually stayed home during the pandemic

A few weeks ago, comedian Chris Klemens confessed to his 1.2 million YouTube subscribers that he felt lost, sad, unmotivated, uninspired and unfunny. “It is weird that sharing...

Using Twitch for Business: What You Need to Know

Using Twitch for Business: What You Need to Know

Amazon-owned platform Twitch is all about building communities around a shared, streamable interest. Initially designed for gamers, this popular site has recently shifted into...

5 Steps to Successful Influencer Marketing

5 Steps to Successful Influencer Marketing

Unless you’ve been living under a rock, you’ve likely seen influencer marketing. Carefully placed brands popping up in casual photos and videos from your favorite social media...

11 Repeatable Best Practices for Successful B2B Email Marketing in 2021

11 Repeatable Best Practices for Successful B2B Email Marketing in 2021

Most of us are familiar with B2C email marketing. This is especially true if you shop online, because the websites often ask to send emails when an order is placed. Sometimes...