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B2B Influencer Marketing Strategy: 5 Questions to Ask First

B2B Influencer Marketing Strategy: 5 Questions to Ask First

It’s no mystery that we’re big fans of influencer marketing where B2B brands engage with industry experts and key opinion leaders to drive conversations, consideration and...

Council Post: How To Adapt Your Marketing To The Current Times

Council Post: How To Adapt Your Marketing To The Current Times

Renata Milicevic serves as a Global Chief Marketing Officer at Post For Rent, Influencer Marketing and Media Network Company. For starters, I'd like to just stress how much I...

10 Ways Trust Creates Standout B2B Marketing Experiences

10 Ways Trust Creates Standout B2B Marketing Experiences

What does trust bring to the B2B marketer’s strategy table in 2021? While it may be simpler to ask what trust can’t do for B2B marketers and brands seeking to develop...

AI predicted to futureproof the influencer industry

AI predicted to futureproof the influencer industry

Thanks to the effects of the coronavirus pandemic, the entire world has been thrust into upping the ante when it comes to living much more digitally and often, virtually. Not...

4 Key Marketing Metrics You Need To Be Tracking - Forward Influence

4 Key Marketing Metrics You Need To Be Tracking - Forward Influence

How do you determine whether or not a campaign was successful? Are you part of the “good vibes” club? If so, it’s time to take a good hard look at, you guessed it, marketing...

5 B2C Content Marketing Techniques to Steal for B2B (And 5 to Avoid)

5 B2C Content Marketing Techniques to Steal for B2B (And 5 to Avoid)

B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got to be more creative, personal, emotional, and interactive. We...

5 Ways B2B Marketers Sabotage Influencer Marketing Success

5 Ways B2B Marketers Sabotage Influencer Marketing Success

It is the nature of marketers to continuously evaluate the effectiveness of their efforts. The problem with this approach to marketing optimization is that it assumes effective...

10 New Ways to Use Social Media Monitoring to Gain New Consumers

10 New Ways to Use Social Media Monitoring to Gain New Consumers

Social media is more than just engaging with your current followers. It’s a great way to gain new consumers and not just build brand awareness. However, many marketers gear...

Council Post: Tips For Engaging Micro-Influencers To Boost Brand Engagement

Council Post: Tips For Engaging Micro-Influencers To Boost Brand Engagement

Founder & CEO of fashion tech startup Mys Tyler. Sarah is serial entrepreneur, global citizen (until recently), and consumer marketing pro. Do you wake up every morning, step...

How to Boost Ecommerce Sales with Influencer Marketing

How to Boost Ecommerce Sales with Influencer Marketing

How to Boost Ecommerce Sales with Influencer Marketing 15 Feb, 2021 8 min read When you decide to buy something online, do you have an impulse to buy after you visited the...

The Most Relevant B2B Influencer Marketing Guide for 2021 -

The Most Relevant B2B Influencer Marketing Guide for 2021 -

Share: I created this B2B Influencer Marketing guide for public relations, communications and marketing professionals. I have always prided myself with being a practitioner....

Top 7 Social Media Trends in 2021 That Every Business Needs to Adopt

Top 7 Social Media Trends in 2021 That Every Business Needs to Adopt

Top 7 Social Media Trends in 2021 That Every Business Needs to Adopt Updates New year, new opportunities.  The only thing that is constant in pandemics is change – especially...