Interview with Carolina Rudinschi | 7wData

Interview with Carolina Rudinschi
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Interview with Carolina Rudinschi
Key Topics: Industrial IoT, Smart Manufacturing, ICS security, SCADA, Predictive Analytics, Predictive Maintenance, Cybersecurity, Augmented Reality, Big Data
Location: Cleveland , Ohio
Bio: Carolina Rudinschi, Ph.D.  is the Co-founder of IIoT-World.com , the first Global Digital Media Outlet dedicated 100% to Connected Industry, Industrial Internet of Things , Industry 4.0 . In less than six months she managed to get IIoT-World on the radar of IIoT Influencers and enthusiasts, now being the number 1 influencer on six topics according to one of the ranking websites in this industry.
Carolina is the author of a Digital Media Book, and she brings a wealth of experience in Research, Journalism, and Social Media Marketing. She has a Ph.D. in Digital Journalism, and she is experienced in running campaigns on Google AdWords, Facebook , Twitter & LinkedIn .
HOW DID YOU GET TO BECOME AN EXPERT IN INDUSTRIAL IOT?
That’s an exciting story. My background is Digital Journalism and Social Media Marketing. I also used to teach at the University of Bucharest a few years ago. Back in January 2017, I partnered with Lucian Fogoros , an entrepreneurial software engineer with global business leadership and passion for digital transformation that has spent his entire career in the industrial software industry. In February 2017 we launched IIoT-World during the IoT Evolution Conference in Fort Lauderdale, Florida with a mission to educate C level folks on the opportunities in the Industrial IoT space.
Our goal was to build a community around our platform and engage with Subject Matter Experts to share their experiences, challenges, and opportunities. Becoming an influencer is a byproduct of sharing great content in on a constant basis. In less than a year we added to our website more than 150 partners from around the world, and their stories became noticeable especially via Twitter . We went from zero to 21 k followers in these 11 months, and a considerable role in this achievement was played by other IIoT influencers that helped us to spread the word.
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To answer your question: I became an influencer by selecting/publishing and promoting great content, that has been amplified by my peers in this field. On the one hand, my background in digital journalism and SMM helped me to select my sources and the right tools for creating a buzz around IIoT. On another hand, my partner’s industrial background helps me filter through the noise and identify what’s real on Industrial IoT.
We don’t promote press releases; we don’t put banner advertisement on our website. Instead, we publish thought leadership articles and sometimes sponsored educational collateral written by people that are right now in the process of Digital Transformation within their companies, people that are encouraged to innovate and create new IIoT solutions. Our mission is to create a culture of innovation by connecting the SMARTS: industrial technology, manufacturing, sensors, and CXO decision makers. That was our key to get loud, and we will continue to deliver content that can stand out. Every day we find out about new great solutions/products that are already changing the world!
WHAT AREAS OF INDUSTRIAL IOT ARE YOU MOST PASSIONATE ABOUT?
Smart Cities, Cybersecurity and Predictive Maintenance.
WHICH INDUSTRIAL IOT INFLUENCERS INFLUENCE YOU?
Every influencer in this space comes with a particular background. I will list here just a few influencers that share great insights, and I’ve been in touch in the last couple of months:
Benson Chan , Senior Partner at  Strategy of Things , a transformation management consultancy helping companies innovate for a hyperconnected world. He has over 25 years of scaling innovative businesses and bringing innovations to market for Fortune 500 and start-up companies.
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