The three ways AI can shape a sustainable future
To be future-ready, companies must start combining AI, human skills, and trusted partnerships now. After all, climate change is happening now Rising sea levels, and...
02/11/2025
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The Data Daily
G.R. Jenkin & Associates
Garry Jenkin moved to Dallas, Texas in 1985 and began a new career in consulting for technology companies. When Garry isn't working, he's honing his skills in graphic design, photography, Yoga and is sometimes dreaming about his next motorcycle.
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Welcome to the Age of the Engineer-Data Scientist | Transforming Data with Intelligence
The growing enthusiasm for a new hybrid role raises significant questions. We answer them here. The typical product development/simulation engineering team now enjoys access to...
02/10/2025
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Five Whys of Digital Marketing - B2B Marketing Blog | Webbiquity
The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has...
02/09/2025
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Lead Generation Strategies for Digital Marketing Teams
We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and...
02/08/2025
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Customer Segmentation Models for Digital Marketing
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...
02/07/2025
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10 Expert Tips to Improve Lead Quality
But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to...
02/06/2025
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Why marketers should care about consumer privacy
The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General...
02/05/2025
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Local Digital Marketing: Creating an exceptional customer journey
After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new)...
02/04/2025
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What Are the 5 Pirate Metrics in Digital Marketing?
share Ever heard about the pirate metrics or AARRR and didn’t know what it means? Do you know the five of the most important metrics for your digital marketing efforts? If not,...
02/03/2025
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Council Post: Customer Experience: A Never-Ending Trend
Denis Clifford is the Chief Customer Officer atVirto Commerce, a leading provider of B2B digital solutions. My father-in-law grew up in post-war Ireland. His family ran a...
02/02/2025
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What is helpful content, according to Google
This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful...
02/01/2025
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Lead Scoring: Definition and How to Calculate a Lead Score
Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about...
01/31/2025
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