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How To Track & Prove ROI On Influencer Marketing

Last updated: 11/12/2017

These days, brands just don’t hold the same kind of clout they once did. Your audience trusts people more than brands, that’s why Influencer Marketing is so effective. Most co

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The Importance of Social Influence in Brand Activation | Traackr

Last updated: 11/12/2017

This year deciding which sessions to attend at Festival of Marketing was no easy feat. With over 160 hours of sessions on 12 different stages, the options were plentiful. Reviewing

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IoT startup landscape: Emerging mergers and acquisitions by traditional

Last updated: 11/12/2017

In the last 5 years IoT startups have grabbed attention and angel.co has over 5000 IoT startups listed. A whopping sum of $12.5B has been put into IoT startups worldwide in the las

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The 9 Best Marketing And Sales Analytics You Should Know About

Last updated: 11/12/2017

Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the

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How will AI change the future of banking and financial services?

Last updated: 11/12/2017

Humanity has been on the road for a very long time—from the beginning, when each individual had to collect sufficient food to survive every single day—to the point where we inv

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To Become Data-Driven, Focus on User Empowerment | Transforming Data with Intelligence

Last updated: 11/11/2017

Many organizations face obstacles on the path to becoming data-driven. What strategies are working for your enterprise? To compete in an economy where margins can be thin, custome

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Here's Why You Need Personal Branding (Even More Than a Resume)

Last updated: 11/11/2017

I hear people all the time say things like, "Why would we invest in personal branding for clients when there is no measurable return?" What if I told you that there is a way to me

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Why artificial intelligence will be crucial in value-based care

Last updated: 11/11/2017

Automation has been relieving the strain on human hands, backs and knees for generations. But until recently, those whose jobs required high-level cognitive skills have been able t

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An Interview with Guy Harrison - CSI

Last updated: 11/11/2017

Forbes columnist Steven Salzberg and author-investigator Joe Nickell will each be awarded the 2012 Robert P. Balles Prize in Critical Thinking, to be presented by the Committee for

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Google's AI guru predicts humans and machines will merge within 20 years

Last updated: 11/11/2017

Public perception of artificial intelligence technology, in 2017, seems to lie somewhere at the intersection of existential fear and cautious optimism. Yet there’s a growing move

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