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The Data Daily

Articles about influencer marketing


10 Common Influencer Marketing Mistakes and How to Fix Them

Last updated: 11/09/2019

It’s no secret that influencer marketing is a hot industry. It’s forecasted that influencer marketing will be a $10 billion industry by the year 2020. This means that many...

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Influencer Marketing Problems: How to Deal with The Top 3 Challenges

Last updated: 11/03/2019

By Leave a Comment What are the issues plaguing influencer marketing this year? How can brands and marketers deal with such challenges? In this article, you’ll discover the top...

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The Commoditisation of Influencer Marketing

Last updated: 10/19/2019

This week our Ask the Expert feature is an interview with Rhian Mason, Content Strategy Director at IPG Mediabrands. Rhian dives deep into the consequences created by the...

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What to Look for in an Influencer Marketplace – wowIfluence

Last updated: 10/17/2019

Are you trying to figure out which influencer marketplace is the best for you? Don’t worry, we get it – it’s far from an easy choice. In fact, with dozens of different...

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Steps to Promote Your Ecommerce Promo Codes on Social Media

Last updated: 10/16/2019

For many e-commerce business owners today, promo codes are a necessary evil. You have to create discounts and post them on coupon sites in order to keep up with the competition,...

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The 5 ¨C's¨ That Rules The Social Media Influencers (or Ambassadors)

Last updated: 09/27/2019

To identify the ambassadors and influencers that will fit the best to a campaign in social media, marketing professionals and business leaders should not rely solely on their...

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Your Definition of Influencer Marketing is WAY Too Narrow

Last updated: 09/26/2019

About a year ago, I announced that I would be writing my next book on influencer marketing The Business of Influence. But rather than creating a blog post about this new book, I...

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A new trend in marketing: Influencer marketing

Last updated: 09/24/2019

Attaching the image of a brand to the image of an influential person is not a new trend in marketing; companies have been hiring celebrities to promote their products for quite...

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7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up) - Social Media Explorer

Last updated: 09/13/2019

7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up) by Staff | October 30, 2018 In a world where 92% of Gen Z trust a social media influencer more than the...

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How to Integrate Online & Offline B2B Influencer Marketing Tactics

Last updated: 09/12/2019

Effective B2B influencer marketing is rooted in brands developing and nurturingrelationships—relationships with individuals who have the relevant topical expertise, reach, and...

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