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Articles about influencer marketing


Influencer Content Marketing: The Art of Relationships and the Science of Software

Last updated: 05/24/2019

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as...

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From Micro to Nano: Why Influencer Marketing is Downsizing

Last updated: 05/23/2019

In a recent article, the New York Times drew attention to the rise of a new generation of influencers taking relatability to the next level – ‘Nano influencers’. To increase...

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Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Last updated: 05/17/2019

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to...

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The Top Event Marketing Trends for 2019 | Marketing Insider Group

Last updated: 05/17/2019

Michael Brenner on May 14, 2019 in Event Marketing In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over...

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Digital Marketing News: Reddit's Redesign, Yelp's Growth, Facebook Pages Admin Changes, & B2B Engagement Stats

Last updated: 05/17/2019

How B2B Audiences Engage With Business Content Online A new Clutch survey explores how B2B audiences encounter business content online, and their preferences for consuming it,...

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Content Marketing 2016: Top 100 Influencers and Brands

Last updated: 05/16/2019

The rise and rise of content marketing has turned traditional businesses into media publishing companies, using content to drive traffic, raise awareness, generate leads and...

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How Brands Execute Strategic Demand Gen Campaigns

Last updated: 05/16/2019

Many large brands deploy strategic and integrated multi-channel marketing campaigns designed to get their message out to their target audience. Certain components of these...

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Influencer Marketing Automation: Will Algorithms & AI Take Over?

Last updated: 05/15/2019

← Previous Is Influencer Marketing Automation The Way To Go? For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our ...

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7 Strategies to Ensure Your Next Collaboration With Influencers Is a Success by @MichaUnderdahl of @nimble

Last updated: 05/15/2019

Influencer Marketing is “the new black.” Everybody is talking about it, and it seems like all companies (B2B and B2C alike) are dabbling in it. There are many resources...

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Evolution of Social Media Marketing Tools

Last updated: 05/15/2019

When social media was recognized as the platform to support inbound and content marketing, many marketers thought that it was going to end there. But social media quickly...

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