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The Data Daily

Articles about influencer marketing


Here’s why your business needs Influencer marketing

Last updated: 09/22/2020

As a business owner, if you’re reluctant to spend your hard-earned cash on every marketing strategy that comes your way, nobody will blame you. After all, marketing isn’t the...

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Council Post: User-Generated Content: How It Can Help You And How To Obtain It

Last updated: 09/21/2020

User-generated content is composed of videos, copy, photos, reviews or audio that consumers make about your products and services. Unboxing videos, where people record...

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4 Things To Think About When Considering Influencer Marketing

Last updated: 09/08/2020

Working with influencers is a great marketing strategy for many brands. As the name suggests, they have a lot of ‘influence’ over the opinions and buying behaviour of their...

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10 Wise Quotes To Inspire Your Influencer Marketing

Last updated: 08/29/2020

What will successful B2B influencer marketing look like in a post-pandemic world, and what can marketers do today to be ready? Here are 10 quotes from some of the best in the...

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How to Hold the Ability to Fail Openly With Grace

Last updated: 08/23/2020

2020 has threatened to undo me. Prior to the pandemic, I was confident in my naturally empathetic leadership approach, managing 10 employees and 10 clients. But I also knew when...

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How to Optimize Original B2B Research Content For Credibility and Impact

Last updated: 08/19/2020

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many...

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Why Influencer Marketing is Still Important For Your Brand

Last updated: 08/14/2020

We’ve seen a lot of changes in social platforms, search, and even how our influencer marketing is measured over the last few years. As mobile marketing is becoming more...

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What Are the Threats Associated With AI?

Last updated: 08/09/2020

While science fiction is often preoccupied with the threat of artificial intelligence successfully imitating human intelligence, researchers say a bigger danger right now is...

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Influencer Marketing: Why Micro-Influencers are the Future

Last updated: 07/22/2020

If I told you the future of influencer marketing is micro-influencers, would you believe me? You might not have actually heard the term or know what is a micro-influencer. To...

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How to Market to Consumers At Home

Last updated: 07/22/2020

Even when the country starts opening up in earnest, people may continue staying at home more often out of an abundance of caution. The nationwide shutdown has necessitated some...

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