The Data Daily

The Missing Link Of Influencer Marketing

Last updated: 02-22-2018

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The Missing Link Of Influencer Marketing

The year 2017 was full of complaints regarding brand-safe influencer marketing. From repeated mishaps of brand safety at YouTube to Russian propaganda at Facebook, influencer marketing has reached a critical juncture. Make no mistake, despite the scandals and issues, influencer marketing continues to grow year over year. The industry is worth well over a billion dollars, 75% of marketers are using it, and the market is projected to grow for years to come — but it could be bigger, and we know why.

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