Did you know that the average human attention span is now shorter than a goldfish’s? That’s right. According to a study from Microsoft Corp., humans are only able to focus for about 8 seconds (down from 12 seconds since the year 2000). Although this may be an interesting tidbit, what does this have to do with your brand’s marketing strategy?
In today’s ever-changing marketing landscape, content needs to be created and amplified with the audience’s attention span in mind. Consumers make split-second decisions in order to quickly satisfy their wants and needs–and ignore everything else.