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Buyer Persona: What it is & How to create one for your business

Buyer Persona: What it is & How to create one for your business

If you have a business, you certainly want to obtain more leads and increase your revenue, right? To accomplish this, it is necessary to create and execute a marketing...

What is Interactive Content (and What isn't it)? Find out the Answer

What is Interactive Content (and What isn't it)? Find out the Answer

Here in the digital age, consumers are looking for something more than the typical one-way experience.  They prefer having ongoing conversations with the brands they buy from....

How To Produce Thought Leadership Content

How To Produce Thought Leadership Content

Are you on a quest to find a clear and actionable Thought Leadership content guide? After reading so many blogs, your head is just unable to make any concrete definition of...

Visualization of Health Data for Lay Audiences

Visualization of Health Data for Lay Audiences

Adriana Arcia, PhD, RN (University of San Diego, San Diego, CA) Natalie Benda, PhD (Weill Cornell Medical College, New York, NY) Amanda Makulec, MPH (Data Visualization Society,...

How data visualisation can add value to your stories – guide for the era of post-infographics - The Fix

How data visualisation can add value to your stories – guide for the era of post-infographics - The Fix

Information graphics are a universal language. Aided by new data-targeted tools and technologies that are fast and easy to use, data visualisation in journalism has advanced far...

Human Interface Guidelines

Human Interface Guidelines

A chart helps you communicate data in a graphical, approachable way. An effective chart highlights a few key pieces of information in a dataset, helping people gain insights...

Experimenting with New Formats: How We Made

Experimenting with New Formats: How We Made

Monday, 26 September 2022 Experimenting with New Formats: How We Made 'I Am A Book', by Stefanie Posavec and Miriam Quick Pippa Goodhart: I'm delighted to welcome to very...