Here Comes Generation Y
Are we ready for Generation Y? They're today's 10 to 27 year olds and number 73 million. Just to get a perspective, the Y Generation is almost as large a demographic group as the 78 million Baby Boomers born between 1946 and 1964. In 2015, the adult members of Gen Y will comprise 34% of the U.S. population. They will be the largest market segment in the United States.
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