Sunday, August 06, 2006

Steal this plant: Brazil fights big pharma name-nappers

I love Brazil. I lived there for a couple of years. The women have got to be the most beautiful in the world - on a par with Greece and Russia (sorry Ms. Puerto Rico and Texans).


Steal this plant: Brazil fights big pharma name-nappers: "Xeni Jardin: BoingBoing reader Chris Spurgeon says,

Brazil is sick and tired of companies stealing their plant names, and they're not going to take it any more! Brazil has a wonderful rep for not just rolling over and accepting the increasingly draconian intellectual property treaties being foisted on developing nations by the first world. Their latest move comes in response to a growing trend. It goes like this:

1) Brazilians spend millennia eating some great tasting Brazilian plant that's also great for your health.
2) Foreign company learns about the plant.
3) Foreign company trademarks the plant name and creates a company to sell the plant (turned into a health drink, or shampoo, or anti-aging cream, or brain-tonic pills, or God knows what else).
4) Some poor guy in Brazil opens up a local business cooking up the plant for the locals. (He uses the plant name in his company's name). He starts a little export business selling his product.
5) He gets the pants sued off of him because some company 5"

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