What is Predictive Analytics? An Enterprise Guide
Predictive analytics is a form of advanced analytics that uses current and historical data to forecast activity, behavior and trends. It involves applying statistical analysis...
02/16/2025
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The Data Daily
G.R. Jenkin & Associates
Garry Jenkin moved to Dallas, Texas in 1985 and began a new career in consulting for technology companies. When Garry isn't working, he's honing his skills in graphic design, photography, Yoga and is sometimes dreaming about his next motorcycle.
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Do Companies Have To Adjust To AI Or Vice Versa? | 7wData
One out of ten. That's the number of businesses enjoying "significant benefits" from AI implementation globally. Although it may sound blunt, the truth is that several...
02/15/2025
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Digital Platforms Require a Global Governance Framework
Centre for International Governance Innovation October 28, 2019 P latforms are at the core of the digital economy. They form its backbone and are its conduits. They are used for...
02/14/2025
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Data Cost Optimization and Value Engineering Through Data Observability
It’s one of the most-famous business expressions, so ubiquitous that it’s still hotly-debated who said it first, and so popular it has several variations: “If you can’t measure...
02/13/2025
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The three ways AI can shape a sustainable future
To be future-ready, companies must start combining AI, human skills, and trusted partnerships now. After all, climate change is happening now Rising sea levels, and...
02/11/2025
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Welcome to the Age of the Engineer-Data Scientist | Transforming Data with Intelligence
The growing enthusiasm for a new hybrid role raises significant questions. We answer them here. The typical product development/simulation engineering team now enjoys access to...
02/10/2025
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Five Whys of Digital Marketing - B2B Marketing Blog | Webbiquity
The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has...
02/09/2025
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Lead Generation Strategies for Digital Marketing Teams
We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and...
02/08/2025
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Customer Segmentation Models for Digital Marketing
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...
02/07/2025
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10 Expert Tips to Improve Lead Quality
But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to...
02/06/2025
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Why marketers should care about consumer privacy
The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General...
02/05/2025
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Local Digital Marketing: Creating an exceptional customer journey
After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new)...
02/04/2025
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