Social media is more than just engaging with your current followers. It’s a great way to gain new consumers and not just build brand awareness. However, many marketers gear their social strategy to their current consumers and followers and don’t think outside the box to gain new consumers. When consumers are researching a brand, they often explore the brand’s social media accounts. This means your social channels need to be set up properly to gain new consumers. Additionally, there are strategies that marketers can implement that puts their social media channels in front of new potential consumers. Social media is a huge opportunity to gain new consumers, so your social media channels need to have posts that appeal to first time buyers as well as your current consumers. Lastly, there are ways you can partner with your current consumers or social media stars to promote your brand through their own channels gaining new eyeballs on your brand. So, let’s explore some new social media strategies, shall we?
Converting consumers into brand ambassadors gains your brand authentic earned social media posts. Consumers prefer to hear about brands through their friends and family over learning about a brand from the brand itself so brand ambassadors are a gold mine. If you scale your brand ambassador program, you can gain a ton of new consumers. However, to get your consumers to post, you need to incentivize them monetarily or with product. Running a brand ambassador program requires a lot of organization and can be tedious to manage. That’s why I was so excited to find CrewFire because their app allows brands to run and incentivize their consumers.
Influencers are bloggers and social media stars that can create buzz for your brand. When they post about your brand on their social and blog posts, your brand gets in front of their followers gaining new consumers.
Find a creative direction for their social media posts and designate a theme for your influencer campaigns so that you can earn engaging content. Challenge your influencers to get really creative on social. When working with influences, giving them a unique discount code that they give their audience when their audience purchases online, you can easily track ROI. To identify and recruit influencers you can Google for lists or use a tool like BuzzSumo. When working with influencers, they won’t always let you know when they post. So, it’s extremely important to implement social listening and monitoring so you can keep a pulse on your earned media and measure your results.
People like free stuff and a contest allows consumers to take multiple actions to enter your contest or giveaway. To enter to win, social media users can do some of the following:
Found a great high-profile influencer? Invite them to take over one of your social media channels for a day. Their followers will follow them on your brands channels gaining new views and new followers. A social media takeover is also an engaging way to generate content for your social channels. Before the takeover, work with the influencer on guidelines but be careful to not be too strict as you want to allow for creative freedom. Be sure that you and the influencer promotes the social media takeover ahead of time. Post on each of your social accounts, use fitting hashtags, buy ads and promote the takeover in your email marketing.
Finding like-minded brands with large followings is pretty easy. Approach them with a friendly outreach email and let them know that you’re interested in co-creating content together. This could take various forms such as: A co-influencer marketing program which will be relevant for both brands and the best part of this is that the cost for influencer marketing suddenly gets split between the two of you
To reward current followers and appeal to new followers, running a social only promotion is a great way to gain more sales. Create a visually appealing graphic, list your discount and disclose how consumers can use this discount. Social only promotion will keep consumers checking your social media channels for great discounts and these people will engage more with your brand.
Create engaging posts about things your consumers like or a quote they would like to see. In that post, ask your followers to tag a friend who would also resonate with what you posted. By simply asking your followers to tag a friend, you’ll get new potential consumers’ attention and new followers.
Consumers love to be able to engage with the CEO or CMO of a brand so recruit the higher ups in your company to be more active and showcase brand personality. So, schedule a time on Twitter where your brand will be live and followers and new potential consumers can chat with your brand using a designated hashtag. This is a great way to humanize your brand and make yourself available to answer questions of your target consumers.
Consumers like to see brand accolades and reviews and testimonials from people who are just like them who experienced your brand. Work with your client services team to gather reviews and testimonials and share them on social. When a new potential consumer is perusing your social media channels, they’ll love to see the reviews and testimonials on your channels and be more apt to purchase.
Thought leaders with large social followings are great to interview on your social media channels. Their followers will tune into the interview, growing a lot of attention on your brand. Twitter is a great place to interview thought leaders because consumers can follow the interview with the hashtag. Then, the hashtag could trend and get a lot of new people tuning in on the interview which is great for brand exposure.
There are many ways to gain new customers through social media strategies. But the main takeaway here is that finding ways to enlist other people like consumers, influencers and thought leaders is a great way to increase sales on social media since people like to hear about brands from their peers. Do you have any strategies that you implement to gain new consumers on social media? We’d love to hear from you in the comments below!