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The Data Daily

Articles about influencer marketing


4 New Social Media Trends You Need to Know for 2020

Last updated: 02/24/2020

The potential social media has to reach people and influence people is staggering. While we had plenty of unfiltered, hashtag-fee, unbranded fun on MySpace and Friendster in the...

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24 Essential B2B Influencer Marketing Statistics

Last updated: 02/21/2020

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence),...

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Why Video Influencer Marketing will be a successful strategy in 2020 - The Social Media Hat

Last updated: 02/19/2020

In 2019, video marketing witnessed massive developments, whether it was the rise of platforms like TikTok or the rapid growth in YouTube usage. TikTok grew to 500 million...

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25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020

Last updated: 02/15/2020

In the business world, you don’t have to look far to see that the number of B2B companies engaged with influencer marketing is growing. As more companies are moving beyond...

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6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know

Last updated: 01/28/2020

More than a few companies have been burned by the wrong approach. Make sure yours isn't one of them. Influencer marketing is becoming a fundamental part of many e-commerce...

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Top 10 B2B Digital Marketing Trends in 2020

Last updated: 01/23/2020

As a kid I was a big fan of Science Fiction with a rich imagination about the world in 2020 with flying cars, floating cities and the possibility of aliens among us that sparked...

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The Need for Better Packaging Might Just Save the Planet

Last updated: 01/19/2020

When he founded TerraCycle in 2001, Tom Szaky was in the business of keeping tough-to-recycle products out of landfills. In 2019, he expanded that mandate with a service called...

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How Brands Are Leveraging Social Media Influencers to Tell Their Stories

Last updated: 12/30/2019

The rise of social media influencers has brought a new dawn for brands and companies alike. These micro and macro influencers have become the dominant brand endorsers and have...

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13 Top B2B Social Media Marketing Trends & Predictions for 2020

Last updated: 12/26/2019

There’s no denying that 2019 was a game-changer for social media platforms. Google+ bit the dust in April of this year, Tik Tok became an overnight sensation, Facebook was...

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What digital channels are marketers looking to in 2020?

Last updated: 12/26/2019

As we close out 2019, we look at where marketers are looking to place marketing budget in the social marketing and digital channels sphere According to recent research by WARC,...

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