Influencer marketing has often been perceived as a new industry, but in reality it has existed for much longer than many of us can imagine. It is often associated with modern...
08/06/2023
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that...
07/31/2023
![Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview]](https://s3.amazonaws.com/gotchastream/images/1903888417/large-laptop-computer-with-glowing-circuit-brain-artificial-intelligence-and-communication-concept.jpg)
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy. Yet many marketers struggle to understand what it is and how to apply...
07/22/2023
The popularity of TikTok has been nothing short of extraordinary. TikTok became a preferred platform for users to share and watch short entertaining video content during the...
07/20/2023
Don’t we all know it? You just realized another influencer campaign. After a first analysis, you assess: The price was too high compared to your results. You want to slap your...
07/03/2023
A content distribution checklist is a list of the various ways in which you should distribute your content after pressing publish. Here’s an initial checklist that you can use...
07/02/2023
Navigating TikTok might be confusing for new brands or creators. What may be trending on other social media platforms might not be successful on TikTok. But if you want a...
06/24/2023
We wrote an in-depth guide on how to use influencer marketing for lead generation . Influencer marketing is a tricky landscape to traverse. Finding the right social media...
06/24/2023
The Complete Guide To Instagram Listening by David Morneau If you’re like most marketers, you’re always looking for new and innovative ways to reach your target audience. And if...
06/23/2023
Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable...
06/22/2023
Content Creation / Editorial processes / Content Marketing World / Examples / Idea generation Marketing Content to Gen Z? You Better Play by Their Rules As Generation Z emerges...
06/18/2023
Influencer marketing has evolved into one of the most popular and influential forms of advertising this century. With the rise of social media, influencers have the ability to...
06/18/2023