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The Data Daily

Articles about influencer marketing


Power influencer shines light on influencer marketing

Last updated: 06/24/2018

A good way to maintain influence in influencer marketing is to write a book about it. Neal Schaffer was up to the challenge. In addition to being named one of marketing’s ten bi

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Report: Employee advocacy trumps influencer marketing

Last updated: 06/24/2018

When it comes to learning about a brand and purchasing its offerings, relationships matter. When you apply this truth to social media marketing efforts, your employees—not onlin

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4 Influencer Marketing Tips to Get CMOs Started

Last updated: 06/23/2018

4 Influencer Marketing Tips to Get CMOs Started Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments Getting started in influencer marketing interest

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Opinion: 5 ways to hone your influencer marketing strategy - Gorkana

Last updated: 06/23/2018

Will Cooke, executive director, strategy and innovation at Golin, presents his five top tips to hone your influencer marketing strategy.  Successful marketing comes from real und

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Embarrassing! I'm a

Last updated: 06/23/2018

I’m making this video with less than 100 subscribers, and it’s embarrassing. HEY.com. Okay, you may be watching this video because you know me, and you know that I’ve been ar

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The Influencer Marketing Hustle : Debrief

Last updated: 06/22/2018

“The long-term dream is to see influencer marketing become far more integrated and not just an afterthought to get additional reach when panicking.” A dream I think we all shar

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Publications of all kinds are nothing without their audiences | How to keep readers happy! - The Authentic Storytelling Project

Last updated: 06/22/2018

This is old news – certainly, but it hit me over the head when I was watching people discuss on TV the current political situation in the United States. So let’s take this time

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Unilever Demands Influencer Marketing Business Clean Up Its Act

Last updated: 06/21/2018

Using personalities popular on social media for promotion may be a hot marketing technique, but it also has a downside, warns one of the world’s biggest advertisers.  UL 1.21%

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Influencer Marketing Beyond the Hype Cycle: Redefining Influence

Last updated: 06/21/2018

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: Marketers are just

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Radical rethink of influencer work as brands hand marketing over to employees

Last updated: 06/21/2018

Brands are shifting from influencer advertising to a strategy of putting marketing into the hands of employees, their best influencers. Cannes Lions' introduction of a ‘Social a

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