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The Data Daily

Articles about influencer marketing


What to Do When Marketing Technology Can't Be the Top Priority - eMarketer

Last updated: 12/15/2018

To combat an unsuccessful lead generation program and complicated sales cycle, influencer marketing platform Traackr began its account-based marketing (ABM) journey at the beginnin

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Influencer Marketing: 14 Pearls of Wisdom - onalytica

Last updated: 12/15/2018

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketer

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How Brands are Winning with Live Streaming Influencers - Fanatics Media

Last updated: 12/14/2018

The Hollywood Housewives series is a mega-hit among a select, targeted female audience. For brands, these “Reality TV” stars do as well on TV as they do offline. Why? Because

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Reach More Customers With Influencer Marketing

Last updated: 12/12/2018

Are your customers recommending your brand to others? Do you need better conversions this holiday season? Unlike traditional advertising and paid search methods influencer market

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WTM London 2017 to explore the rise of social media and Artificial Intelligence - TTG MENA

Last updated: 12/11/2018

On November 6 and 7, the topic will be investigated with panel discussions and a keynote speaker during the Social Media programme at WTM London, organised by Travel Perspective.

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How to Develop an Influencer Marketing Strategy in 5 Steps

Last updated: 12/09/2018

How to Develop an Influencer Marketing Strategy in 5 Steps How do you reach your target audience with meaningful content in a time when consumers simply don’t trust (or like) dig

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Facebook Tries to Set the Record Straight After Email Dump

Last updated: 12/09/2018

Facebook, on the defensive after a trove of company emails was released detailing its approach to sharing data and undercutting competitors, pushed back on the release Wednesday af

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B2B SEO Requires an Integrated Approach

Last updated: 12/08/2018

Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in th

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Lead Generation: How to Level Up Your Marketing to Get More Leads

Last updated: 12/06/2018

A few days ago, I was watching a 2005 episode of Doctor Who with my nine-year-old. He saw a strange artifact in a character’s hand. “What’s that thing?” he asked. “An iP

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How to Take Your Business's Marketing Up a Notch With Influencers

Last updated: 12/06/2018

Large brands have already done their test campaigns and figured out its viability. They've seen the results of influencer marketing, and are impressed enough to start shifting more

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