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The Data Daily

Council Post: The Key Weakness That Could Lead To The Fall Of Influencer Marketing

Council Post: The Key Weakness That Could Lead To The Fall Of Influencer Marketing

If you’re a marketer, by now you probably know the numbers — or you’re just not paying attention. Influencer marketing is on a tear. The industry is expected to grow to a worth...

How Influencer Marketing Can Prep for the Cookieless Future Now

How Influencer Marketing Can Prep for the Cookieless Future Now

[Talking Influence] Leave a Comment on How Influencer Marketing Can Prep for the Cookieless Future Now Google may be delaying its move to block third-party cookies, but that...

How Startups Can Build Brand Affinity on a $0 Budget

How Startups Can Build Brand Affinity on a $0 Budget

Brand infinity is a term used to describe an emotional decision making process. In our everyday lives, we use a complex formula of values to make decisions. The balance of...

Influencer marketing cuts through the content shock of a digital age

Influencer marketing cuts through the content shock of a digital age

Consumers today are inundated with digital content. A few short years ago, it was estimated that the average person saw 4,000 advertising messages a day (and filtered out 95% of...

Should Your Business Be Utilizing Influencer Marketing

Should Your Business Be Utilizing Influencer Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark...

How Will Brands Shape Their Influencer Marketing Strategy In Line with Lockdown Lifting?

How Will Brands Shape Their Influencer Marketing Strategy In Line with Lockdown Lifting?

Influencer marketing was worth $1.7 billion in 2016. This year, it is expected to reach $13.8 billion. That’s considerable growth. We witnessed a seismic shift in marketing...

Influencer Marketing: Building Brand Communities and Engagement

Influencer Marketing: Building Brand Communities and Engagement

Building Brand Communities and Engagement Edited By Published November 30, 2020 by Routledge 322 Pages 24 B/W Illustrations ISBN 9780367338664 Published November 30, 2020 by...

Influencer Marketing: 7 Trends that will Lead to Success in 2021

Influencer Marketing: 7 Trends that will Lead to Success in 2021

It is believed that if you can ‘influence’ the mind, you can conquer the world. Trust is a very important element of social media marketing. Nicely quoted by Seth Godin " People...

How To Boost Brand Awareness Through Influencer Marketing

How To Boost Brand Awareness Through Influencer Marketing

In our recent article, How to measure influencer marketing ROI — the right way, we discussed the 4 primary objectives that brands typically put in place in order to effectively...

What is affiliate marketing? How partnerships help you build revenue

What is affiliate marketing? How partnerships help you build revenue

Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional...

10 Steps to Creating a Successful Influencer Marketing Campaign

10 Steps to Creating a Successful Influencer Marketing Campaign

These days, many businesses are under pressure. Lockdowns and other restrictions have made it more difficult to sell products and services, and many people are out of work. This...

8 Simple Ways to Reduce Customer Acquisition Costs

8 Simple Ways to Reduce Customer Acquisition Costs

The customer acquisition costs for different companies will differ depending on the prices of products and services offered. It may cost more to acquire corporate customers for...