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The Data Daily

Articles about influencer marketing


5 Content-Marketing Tactics for B2B Ecommerce

Last updated: 06/23/2021

The global market is valued at $12 trillion, and this number is expected to grow by 17% in 2021. And today, more than 90% of B2B marketers use content marketing to reach,...

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How To Measure Influencer Marketing ROI — The Right Way

Last updated: 06/22/2021

For nearly 10 years, we’ve been working with brands on their influencer marketing campaigns and we know 2 things to be true when it comes to measuring ROI: To extrapolate true...

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Avoid These 10 Common Mistakes In Influencer Marketing - [Talking Influence]

Last updated: 06/18/2021

In the grand scheme of things, the influencer marketing industry is still very young, meaning there are still areas that need more work and development. Lauren Groff shares some...

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Council Post: Micro-Influencers: When Smaller Is Better

Last updated: 06/11/2021

Founder and President of Ideas That Evoke, an influencer and social media agency focused on the beauty, lifestyle and luxury markets. Influencer culture has become pervasive in...

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11 Effective Ways to Increase Brand Awareness

Last updated: 06/07/2021

Laura Kloot Customers have to know about a brand, in order to know that they want it. That’s a pretty obvious statement. Take a look at a diagram of any customer marketing...

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How to Tap Into the Rise of Online Word of Mouth Marketing

Last updated: 06/05/2021

Word of mouth marketing is by no means a new concept, and it’s one that lives on to this day. Consumers now have social media and online review sites as avenues to air out...

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Why and how to expand your influencer marketing strategy beyond the usual

Last updated: 05/30/2021

Sign up for our daily digital marketing news brief today, free.   Over the past few years, traditional marketing methods such as television or print ads have lost their...

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Selfies, Surgeries And Self-Loathing: Inside The Facetune Epidemic

Last updated: 05/26/2021

Selfies, Surgeries And Self-Loathing: Inside The Facetune Epidemic U.S. Edition Selfies, Surgeries And Self-Loathing: Inside The Facetune Epidemic The massively popular...

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Five Influencer Campaigns That Raised the Bar for Luxury Fragrance Marketing in 2021

Last updated: 05/22/2021

The economic turbulence of 2020 was tough on many verticals across beauty and fashion, but few spaces were as hard-hit by the pandemic as luxury. As wallets tightened amid...

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157: Activate Your Brands Community To Boost Brand Love, Sales, And Organic Growth

Last updated: 05/20/2021

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next...

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