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How To Measure Influencer Marketing ROI — The Right Way

How To Measure Influencer Marketing ROI — The Right Way

For nearly 10 years, we’ve been working with brands on their influencer marketing campaigns and we know 2 things to be true when it comes to measuring ROI: To extrapolate true...

Avoid These 10 Common Mistakes In Influencer Marketing - [Talking Influence]

Avoid These 10 Common Mistakes In Influencer Marketing - [Talking Influence]

In the grand scheme of things, the influencer marketing industry is still very young, meaning there are still areas that need more work and development. Lauren Groff shares some...

Council Post: Micro-Influencers: When Smaller Is Better

Council Post: Micro-Influencers: When Smaller Is Better

Founder and President of Ideas That Evoke, an influencer and social media agency focused on the beauty, lifestyle and luxury markets. Influencer culture has become pervasive in...

11 Effective Ways to Increase Brand Awareness

11 Effective Ways to Increase Brand Awareness

Laura Kloot Customers have to know about a brand, in order to know that they want it. That’s a pretty obvious statement. Take a look at a diagram of any customer marketing...

How to Tap Into the Rise of Online Word of Mouth Marketing

How to Tap Into the Rise of Online Word of Mouth Marketing

Word of mouth marketing is by no means a new concept, and it’s one that lives on to this day. Consumers now have social media and online review sites as avenues to air out...

Why and how to expand your influencer marketing strategy beyond the usual

Why and how to expand your influencer marketing strategy beyond the usual

Sign up for our daily digital marketing news brief today, free.   Over the past few years, traditional marketing methods such as television or print ads have lost their...

Selfies, Surgeries And Self-Loathing: Inside The Facetune Epidemic

Selfies, Surgeries And Self-Loathing: Inside The Facetune Epidemic

Selfies, Surgeries And Self-Loathing: Inside The Facetune Epidemic U.S. Edition Selfies, Surgeries And Self-Loathing: Inside The Facetune Epidemic The massively popular...

Five Influencer Campaigns That Raised the Bar for Luxury Fragrance Marketing in 2021

Five Influencer Campaigns That Raised the Bar for Luxury Fragrance Marketing in 2021

The economic turbulence of 2020 was tough on many verticals across beauty and fashion, but few spaces were as hard-hit by the pandemic as luxury. As wallets tightened amid...

Council Post: 12 Methods To Accurately Measure The ROI Of Influencer Marketing

Council Post: 12 Methods To Accurately Measure The ROI Of Influencer Marketing

While modern influencer marketing has the potential to expose a company’s offerings to a broader range of target audiences, it is often difficult to accurately quantify the...

How Instagram plans to prioritize smaller, emerging creators

How Instagram plans to prioritize smaller, emerging creators

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the...

How to Leverage Influencer Marketing Strategy to Drive More Conversions

How to Leverage Influencer Marketing Strategy to Drive More Conversions

Influencers How to Leverage Influencer Marketing Strategy to Drive More Conversions Andrea had been struggling to find an eyeliner and mascara set for a long time. Relentless...

Influencer Marketing Basics: Using Social Stars for Your Ecommerce Marketing

Influencer Marketing Basics: Using Social Stars for Your Ecommerce Marketing

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?” Influencer marketing is a type of social media...