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Local Digital Marketing: Creating an exceptional customer journey

Local Digital Marketing: Creating an exceptional customer journey

After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new)...

What Are the 5 Pirate Metrics in Digital Marketing?

What Are the 5 Pirate Metrics in Digital Marketing?

share  Ever heard about the pirate metrics or AARRR and didn’t know what it means? Do you know the five of the most important metrics for your digital marketing efforts? If not,...

Council Post: Customer Experience: A Never-Ending Trend

Council Post: Customer Experience: A Never-Ending Trend

Denis Clifford is the Chief Customer Officer atVirto Commerce, a leading provider of B2B digital solutions. My father-in-law grew up in post-war Ireland. His family ran a...

What is helpful content, according to Google

What is helpful content, according to Google

This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful...

Lead Scoring: Definition and How to Calculate a Lead Score

Lead Scoring: Definition and How to Calculate a Lead Score

Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about...

How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it...

Council Post: How To Prepare For The Coming AI Explosion In Business

Council Post: How To Prepare For The Coming AI Explosion In Business

Nate Nead is the CEO of DEV.co and SEO.co. Nate and his teams specialize in custom software development, web design and digital marketing.  Artificial intelligence (AI)...

7 Ways To Use Email To Boost Organic Traffic

7 Ways To Use Email To Boost Organic Traffic

It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or...

How to Inspire Employees with Effective Internal Marketing

How to Inspire Employees with Effective Internal Marketing

When it comes to marketing your company, you are probably quite familiar with external marketing — marketing that is targeted toward consumers.  You probably don’t think much...

What, Why, How of Marketing Operations

What, Why, How of Marketing Operations

Mops. Such an important instrument for any business. I mean, what happens when Sandra from HR drops an entire mug of toffee-nut latte on the floor? What are we supposed to do,...

10 Places to Turn for Marketing Inspiration

10 Places to Turn for Marketing Inspiration

10 Places to Turn for Marketing Inspiration By , June 16, 2022 Digital marketing is a highly creative process: You need to think outside of the box to be able to overcome your...

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools March 7, 2017 by Tom Pick Revised April 4, 2017 Social media has become a core element of marketing across...