We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and...
02/08/2025
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...
02/07/2025
But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to...
02/06/2025
The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General...
02/05/2025
After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new)...
02/04/2025
share Ever heard about the pirate metrics or AARRR and didn’t know what it means? Do you know the five of the most important metrics for your digital marketing efforts? If not,...
02/03/2025
Denis Clifford is the Chief Customer Officer atVirto Commerce, a leading provider of B2B digital solutions. My father-in-law grew up in post-war Ireland. His family ran a...
02/02/2025
This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful...
02/01/2025
Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about...
01/31/2025
What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it...
01/30/2025
Nate Nead is the CEO of DEV.co and SEO.co. Nate and his teams specialize in custom software development, web design and digital marketing. Artificial intelligence (AI)...
01/29/2025
It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or...
01/28/2025