Customer Segmentation Models for Digital Marketing
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...
02/07/2025
- READ MORE
The Data Daily
Images Powered by 
10 Expert Tips to Improve Lead Quality
But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to...
02/06/2025
- READ MORE
Why marketers should care about consumer privacy
The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General...
02/05/2025
- READ MORE
Local Digital Marketing: Creating an exceptional customer journey
After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new)...
02/04/2025
- READ MORE
What Are the 5 Pirate Metrics in Digital Marketing?
share Ever heard about the pirate metrics or AARRR and didn’t know what it means? Do you know the five of the most important metrics for your digital marketing efforts? If not,...
02/03/2025
- READ MORE
Council Post: Customer Experience: A Never-Ending Trend
Denis Clifford is the Chief Customer Officer atVirto Commerce, a leading provider of B2B digital solutions. My father-in-law grew up in post-war Ireland. His family ran a...
02/02/2025
- READ MORE
What is helpful content, according to Google
This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful...
02/01/2025
- READ MORE
Lead Scoring: Definition and How to Calculate a Lead Score
Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about...
01/31/2025
- READ MORE
How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice
What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it...
01/30/2025
- READ MORE
Council Post: How To Prepare For The Coming AI Explosion In Business
Nate Nead is the CEO of DEV.co and SEO.co. Nate and his teams specialize in custom software development, web design and digital marketing. Artificial intelligence (AI)...
01/29/2025
- READ MORE
7 Ways To Use Email To Boost Organic Traffic
It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or...
01/28/2025
- READ MORE
How to Inspire Employees with Effective Internal Marketing
When it comes to marketing your company, you are probably quite familiar with external marketing — marketing that is targeted toward consumers. You probably don’t think much...
01/27/2025
- READ MORE