The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from manufacturing to...
03/08/2025
Since digital marketing trends can shift daily, deciding where to put your dollars is understandably difficult. One area many businesses have turned to is influencers. Tapping...
03/07/2025
When it comes to personalization in marketing, AI is a great tool but it is not a replacement for human intuition, insightfulness or empathy. “A hammer or saw doesn't replace...
03/02/2025
Ad campaigns are a crucial aspect of content marketing strategies that help businesses grow their customer base and generate more revenue. They describe your brand and how your...
03/01/2025
Influencer marketing has been mainstream for some time now, with many businesses using it to increase exposure of their brand, products, or services. However, despite its...
02/28/2025
AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least) Content Marketing | Marketing Industry The author's views are entirely their own (excluding the...
02/27/2025
Do you have a small business that needs to be more active in the realm of digital marketing and want to know more about it? Do you need help when it comes to digital marketing...
02/26/2025
Artificial intelligence and unstructured data Home / Blog / Technology / Artificial intelligence and unstructured data Table of contents Big data and artificial intelligence...
02/25/2025
The Role of Audience Building in Marketing Buffer 0 Shares The biggest thing most people notice after joining a social media channel is the value of having a strong audience....
02/24/2025
The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has...
02/09/2025
We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and...
02/08/2025
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...
02/07/2025