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Five Whys of Digital Marketing - B2B Marketing Blog | Webbiquity

Five Whys of Digital Marketing - B2B Marketing Blog | Webbiquity

The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has...

Lead Generation Strategies for Digital Marketing Teams

Lead Generation Strategies for Digital Marketing Teams

We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and...

Customer Segmentation Models for Digital Marketing

Customer Segmentation Models for Digital Marketing

You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...

10 Expert Tips to Improve Lead Quality

10 Expert Tips to Improve Lead Quality

But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to...

Why marketers should care about consumer privacy

Why marketers should care about consumer privacy

The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General...

Local Digital Marketing: Creating an exceptional customer journey

Local Digital Marketing: Creating an exceptional customer journey

After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new)...

What Are the 5 Pirate Metrics in Digital Marketing?

What Are the 5 Pirate Metrics in Digital Marketing?

share  Ever heard about the pirate metrics or AARRR and didn’t know what it means? Do you know the five of the most important metrics for your digital marketing efforts? If not,...

Council Post: Customer Experience: A Never-Ending Trend

Council Post: Customer Experience: A Never-Ending Trend

Denis Clifford is the Chief Customer Officer atVirto Commerce, a leading provider of B2B digital solutions. My father-in-law grew up in post-war Ireland. His family ran a...

What is helpful content, according to Google

What is helpful content, according to Google

This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful...

Lead Scoring: Definition and How to Calculate a Lead Score

Lead Scoring: Definition and How to Calculate a Lead Score

Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about...

How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it...

Council Post: How To Prepare For The Coming AI Explosion In Business

Council Post: How To Prepare For The Coming AI Explosion In Business

Nate Nead is the CEO of DEV.co and SEO.co. Nate and his teams specialize in custom software development, web design and digital marketing.  Artificial intelligence (AI)...